LifeStraw®
Steel, a new LifeStraw product designed to celebrate the brand’s 10th
anniversary, is now available to consumers throughout North America. The personal
water filter is an advanced version of the LifeStraw filter introduced in 2005.
It updates the original LifeStraw personal water filter with a sleek, durable,
steel exterior and two-stage water filtration process which reduces chlorine,
bad taste and odor in addition to removing bacteria and protozoa.
LifeStraw
Steel is an ideal gift for outdoor enthusiasts and international travelers. It is
also appreciated by socially-conscious individuals -- for each LifeStraw Steel
purchased, one school child in rural Kenya receives safe water for an entire
school year.
The
LifeStraw Steel is lightweight and portable, weighing just four ounces and measuring
eight inches long by one inch wide. In the first stage of the two-stage
filtration process an activated carbon filter traps chlorine, while the second
stage features hollow fiber technology to trap pathogens, and let only filtered
water escape. LifeStraw Steels meets US FDA standards, is chemical free and requires
no electrical power or batteries.
The launch of LifeStraw
Steel coincides with the second annual mass distribution of high-volume LifeStraw®
Community purifiers to schools in western Kenya without access to safe water on
school grounds. This distribution is made possible through LifeStraw’s program,
Follow the Liters. Through this program, a portion of the revenue from each LifeStraw®
consumer product sold is used to provide one school child in a developing
country with safe drinking water for an entire school year.
On November 2,
the same day that LifeStraw Steel was launched, this year’s Follow the Liters
distribution program began in rural Kenya. Over a seven-day period, 14 teams
including trained health workers, are visiting 330 schools in Kenya’s western
province to distribute 2,549 LifeStraw Community water purifiers and educate
students and teachers on safe water practices. Combined with last year’s
distribution, more than 361,000 school aged children in the region now have
sustainable access to safe water.
Vestergaard’s exclusive North American
distributor, EarthEasy Sustainable Solutions, has been a valued partner in the Follow
the Liters program. EarthEasy is a family owned company that provides products
for environmentally sustainable living.
LifeStraw Steel is available for sale on
www.lifestraw.com and will be available
in retail stores throughout North America and through e-tailers. The suggested
retail price of LifeStraw® Steel is $59.99.
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